About This Project

Expansion of VivaTerra's eco-friendly cleaning product line (bar soap, dish soap, laundry detergent, heavy-duty cleaners), produced from recycled vegetable oil collected by VivaTerra Institute. The project serves a region (39 municipalities) with over 20 million inhabitants in Greater São Paulo - Brazil. The investment creates a semi-industrial production and bottling line, professional branding and commercial structure, developing new SKUs such as PET market and automotive product lines. Current gross revenue: R$20,000/month, with potential to stabilize the NGO's cash flow so it doesn't depend on selling used oil for biodiesel. Additionally, the investment strengthens the brand and generates positive environmental and social impact, rewarding families and oil generators with products.

🎯 Key Focus

Semi-industrial production, new SKUs, sales to stabilize revenue.

💡 How It Works

What goes into the project (the ingredients)

We take unwanted waste and turn it into everyday solutions with smart investment.

Used cooking oil: Collected from thousands of points across Greater São Paulo (households, restaurants, events).
Investment capital: Funds the upgrade to semi-industrial production, branding, and distribution.
Local team & expertise: VivaTerra's network of collectors, producers, and community partners who know the region.
Eco-formulas: 100% recycled oil base + biodegradable ingredients for safe, effective cleaners.

What comes out (what we all gain)

We transform waste into 4 valuable outcomes:

High-quality eco-cleaners: Affordable, biodegradable products for homes and businesses.
Stabilized NGO revenue: Predictable income from sales → less reliance on biodiesel market fluctuations.
Rewards for donors: Oil generators receive products or incentives (e.g., cashback via app, free cleaners).
Multiplied impact: More oil diverted from sewers, cleaner water, reduced CO₂, and jobs in collection/production.

Why this changes everything (the real impact)

It's not just about selling soap — it's about closing the loop on waste and creating lasting change:

For the planet: Prevents massive water contamination (1 liter of oil pollutes up to 25,000 liters of water) and reduces reliance on virgin materials.
For communities: Rewards families and oil donors with useful products; generates local jobs in collection, production, and sales.
For the NGO: Stable cash flow allows focus on mission (education, collection expansion) instead of constant fundraising.
For the future: Demonstrates true circular economy — waste becomes value, and transparency builds trust for more partnerships.

🔍 Transparency Model

Open Financial & Reinvestment Logs — open financial logs and reinvestments, with auditable monthly reports.

📊 Expected Results

Expansion to new markets; multiplied social impact; stabilized revenue.

🧼💚 Eco-Cleaning Scale-Up

About This Project

🎯 Key Focus

💡 How It Works

What goes into the project (the ingredients)

What comes out (what we all gain)

Why this changes everything (the real impact)

🔍 Transparency Model

📊 Expected Results

Organization

VivaTerra

Impact Metrics

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